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Poorly constructed SEO copywriting attracts penalties from search engines (or gets you banned altogether), drives people away from your website and makes your brand less credible.   Time to deal with a few SEO copywriting myths that cause trouble at every level...

There are thousands of types of content, and thousands of ways still to deliver them - which can make it tough to know which will work for you best. So why not start with some proven favourites that continue to pass the test of time? 1. Case Studies A case study is an...

Shifting a business’s culture towards a publisher mindset is key to making your content marketing fly. Making that shift means getting people throughout the organisation aware of audience and content. This will drive not only content ideas and production, but also...

Every great social media marketing campaign is underpinned by a basic wisdom:   That is, social media platforms will never market your business on their own. Pretty simple on the face of it... You must first work out whom you need to connect with, then identify...

You’ve written your sales copy and are nearly ready to unleash your masterpiece of persuasion on the world ... Hold on! First imagine your readers will be responding to your copy with a few rude questions. If you do you'll uncover a little extra gold that makes your...