Copywriter Consultant and Marketing Support Specialist
5 Advice and Support Services to Boost Your Marketing Power
1. Business Communications Review and Strategy
A business communications review will help your small or medium sized business with an overall assessment of your marketing materials, their effectiveness and the activity of your major competitors. Once complete this review provides an invaluable understanding of your positioning and is an ideal way to kick-start a more powerful execution of your marketing communications.
First Things First
Contrary to what many think, the review process doesn’t start with a flurry of creativity and big ideas. The first stage is typically pragmatic: logically assessing your business and the world in which it exists. Then we identify tactics that will form an overall marketing deployment, we build a strategy to connect with your audience and deliver key messages.
2. Copy Critique and Assessment
What’s the BIG MISTAKE most businesses make in their marketing copy? Talking too little about the prospect and too much about what they are selling. Showing you understand your prospects and are able to solve their problems is what will keep them reading – giving them more reasons to act, and to buy from you.
A copy critique involves me reviewing your marketing materials and making recommendations on how to make improvements.
After review, I’ll tell you how the piece could work better and what changes I think will help optimise the commercial results. You’ll receive advice on meeting your audience’s needs, addressing the reasons people buy, emotional triggers and whether proven copywriting techniques have been applied properly.
3. Books / E-books / Publishing
More and more, publishing your own book is a powerful way to demonstrate authority, and position you as a leader in your field. Write Concepts writing and authoring services offer an essential component of such custom publishing and content marketing deployments. Areas as diverse as book concepts and production, e-book writing, distribution and article marketing can all be used to promote your business.
4. Website Review and Makeover
From helping to define your Website requirements to planning a coherent eMarketing delivery, I can help you plan for a website that forms a valuable business asset, through:
- Ensuring your copy is, tight, readable and relevant
- Advice on an effective approach to search engine (SEO) copywriting
- How to create, maintain and position your content for maximum response
- The voice, look and feel of your website
- Devising the journey visitors will take through your website before acting
- Creating calls-to-action that motivate your readers
- How your website moves beyond “brochureware” and engages visitors
- Deploying benefit-rich headlines, readability, engagement devices, social proof, format and layout to optimise website performance
Planning the transition from your current website to the next generation will most likely elicit dozens of questions. The answers to these questions will determine which Web marketing elements will deliver the most powerful Internet marketing deployment.
5. Content Marketing Strategies
Successful content marketing requires a knowledge of what subject matter will appeal most to your audience, along with how to deliver content effectively. With the help of editorial planning and media strategies, I’ll help you plan content marketing that combines Internet marketing, information documents, public relations and proven to keep readers coming back for more.
Plan for Success
Successful business communications demand insightful knowledge of your business, broad thinking and expertise of what works in the real world. If that requires a fresher, more expert objective than you enjoy currently, then Write Concepts could represent the marketing support you need.
Find out more about Write Concepts consulting and support for your business here.
that cuts through the competitive noise. And it's all powered by more than 20 years' success in B2B, B2C, tech and Internet marketing."
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