Client Testimonials

YOU KNOW A GOOD WRITER writes better than anyone in-house, but will they understand your business and what you are trying to say, will they know how to make the most of the various media, especially the all important web site? Can they handle complexity and make it read clearly and simply? And will they be able to work to your deadlines which are always very tight?

Write Concepts delivers on this. One thing that impressed me particularly was the background research that Vince does – he constantly keeps on top of latest best practice in his field and was more knowledgeable about writing and messaging for the Internet than we were. He was also a very good team player and got the best out of all of us to help him deliver what we needed.

Mark Sherrington

Publisher and Business Advisor; Founder, Added Value Group; Former Global Marketing Director, SABMiller

VINCE’S ENTHUSIASM, CAREFUL ATTENTION to detail and expertise in copywriting make him a highly personable and creative professional who is a pleasure to work with. He is a multi-dimensional thinker who leaves no stone unturned.

I recommend him without reservation.

Jono Lewis

SMB Customer Strategy UK, Google for Work

WE THOROUGHLY ENJOY WORKING WITH VINCE. He has the ability to understand the brief (through years of experience) and the knowledge to write strategically in the tone required for the target audience.

Vince gets the job completed in a professional and efficient manner, is great at writing with SEO in mind and is trustworthy and stable.

Ashley Adir

Managing Director, Vegas Kings

WHAT’S THE BIGGEST HURDLE WHEN PLANNING AN EFFECTIVE BUSINESS WEBSITE? Budget Budget Budget! However the value in uniformity as well as easy-reading and flowing text is invaluable for a professional services website like ours.

Fortunately Vince gave us excellent results from just 1 meeting and 2 e-mails, so the time involved was used extremely effectively. As well as quality copy – with all the right grammar and spelling in place – we also get good search results from well-written brand messages, all within the limited space of a website.

Our website clearly shows that going the Write Concepts route is a good business decision!

Jacolet van Heerden

Exceed Group

AT AZAPI WE LIKE WORKING WITH PEOPLE that take pride in their service or product. We certainly have been getting this type of service from you. You are always open to suggestions, easy going, but have the right attitude to educate us in the right direction, which is greatly appreciated. You’ve been helpful in bringing us to understand the real value of professional copywriting with fast, effective work and we’ve really enjoyed working with you.

I’d like all our clients to be able to access your services and learn the value you can bring to their businesses. We’re working on it!

Jacobus van Niekerk

Managing Director, Azapi Online Marketing

I LOVED WORKING WITH WRITE CONCEPTS as Vince really worked to understand the nuts and bolts of my business. Vince is a professional who understands sales and business. I found him very knowledgeable and his input gave me much new perspective. What I like most is that the service is quick, easy and convenient and also took a load off.

Margi Smith

Managing Director, Home Focus Magazine

WRITE CONCEPTS – THANK YOU for all your help with our print campaign, your professional and speedy input made this campaign a great success. Our sales doubled since the campaign was launched. Your fee was really worth spending, we can’t keep up.

Marcques Kotze

Director, Veldpharm

VINCE YOU ARE A WIZARD with words. The pen is in your hand and you write my story.

Dilana Howell

Owner and Founder, Going4Gold International

WE ARE EXPERTS IN A NARROW INDUSTRY VERTICAL, but our target audience consists of mainly sophisticated business and financial decision makers. These people expect quality writing with clear messages in a language they understand.

Vince’s understanding of technology and ICT concepts formed the necessary foundation for us to explain exactly what we wanted to convey. He gave a valuable outside perspective on our communications and was up to speed in plenty of time … Vince’s approach was not prescriptive, but “translating” our message into interesting and understandable copy to reach decision makers who are not necessarily technically knowledgeable.

In hindsight we should have started using Write Concepts earlier. It saves us valuable time and relieves us from the stress of updating essential business documentation, which usually tends to be neglected due to the effort it takes us to “try” to do I good job of it.

Lo-Ammi Fourie

CEO, Data Afrique

WE HAVE ENGAGED VINCE AND WRITE CONCEPTS to produce various copy, promoting new product and press releases on our behalf. We have been greatly satisfied with the results, particularly impressed with the creative input, accuracy and ability to hit tough time-scales.

Oliver Reavey

Managing Director, Textlock

VINCE IS A TOP NOTCH COPYWRITER who takes the time to understand your business or service from the inside, immersing himself in your brand values, marketplace, and products in order to create the best possible result. Always a source of great ideas his lateral thinking is an asset to any editorial or marketing campaign.

Vince’s writing style is second to none but it’s his understanding of how to harness the web, social networks, and cutting edge technologies that really set him aside from the rest of the pack.

Philip Jordan

Director, Essential Travel Ltd

VINCE, THE RESULT of your brilliant strategic communication has contributed to MTN’s global expansion and helped us achieve unprecedented growth at MTN. You quickly understood the business objective and presented our case so compellingly that it won the hearts and minds of a foreign, initially sceptical, audience.

Whenever I want to deliver critical business communications, I think of you first.

Larry Annetts

Chief Marketing Officer, MTN South Africa

VINCE HAS DONE WORK for a few of my clients through me. One of them went on to win an award and on others, his skills have helped bring their sites to page one, or even number one on Google!

I would undoubtedly recommend Vince if you want professional copy written.

Ross Allchorn

Allchorn Design

THE INITIAL CHALLENGE was how to relate complex ideas and concepts in a logical and understandable style, and to a discerning international readership – not a simple task. As the book came together, Vince’s clear advantages of business acumen and empathy with the reader became clear and led to the creation of a quality business publication, fuelled by highly skilled writing and plenty of great ideas along the way.

Christopher M A Staines BSc FCA

Greenhouse Venture Capital (Pty) Ltd

VINCE IS A CONSUMMATE PROFESSIONAL WORDSMITH and one of the best in the business for getting the client’s message across – accurately, effectively and always keeping it very real … He is open-minded, can see the long game and doesn’t assume.

Work with him. You’ll reap the benefit.

Simon Sutch

Manager Director (Retired), Grantham Sutch Associates Ltd

AT FIRST MY CONCERNS about hiring a professional writer were about where to find a good one and thinking the benefits would be something only big companies get. This was not the case. You gave me a clear indication of what I will get, what it will cost and when I will get it. The best thing was you really got into my head to understand 100% what message I wanted to get across. And then came back with something even better!

The great thing is your interest in your clients. You really have a great ability to lead your client, you research every project well, giving you a great knowledge about the project, and then discuss it with your client to get their creative juices flowing.

I never realised how important professional copy was, and what it can do for a business, until I started using your services.

Wim van Ryswyk

Director, BrandOn Creative

IN TERMS OF WORK ETHIC AND QUALITY OF EXECUTION, Vince ranks right up there with the best. But perhaps the most notable contribution to his field is his genuine interest in promoting the growth and stimulation of those he’s working with.

Vince is eager to offer invaluable insight and support to those he works with at the expense of his own time and effort, which means the added value you are receiving on top of his services far outweighs what you originally started out trying to achieve.

Virginia Tayler

Simplah Creative

Vince’s aptitude with words never fails to leave me completely bewildered. He has never failed to turn out first class work and I highly recommend him to anyone who wishes to have a job done well and professionally.

Kitty Emsley

Workhorse Media

VINCE HAS BEEN AN ABSOLUTE PLEASURE to work with, his enthusiasm and professional input have been of real value to my business.
It is evident that copywriting and out-the-box thinking is Vince’s core competency, which results in optimized content and increased sales.

Moshe Adir

Director, Clickology Interactive

VINCE WAS VERY PROFESSIONAL AND PROVIDED OUR COMPANY with timeous, accurate and very well written material for one of our websites. It was a pleasure working with Vince. He has a very likeable personality and clearly has a real flair for copy writing.

Brian Shirk

Director, Informed Healthcare Solutions

VINCE WROTE ADVERTISING COPY FOR US WITH GREAT RESULTS. He brought with him a high level of professional knowledge, whilst not losing sight of our own thoughts. He was honest, but accurate with his delivery deadline and I would not hesitate to recommend him.

Jack Honey

Director, 24/7 Online