How I Write Copy For You
1. We have a preliminary discussion, over the phone, by Skype, in person or via email.
2. You brief me on the project. If you’re not sure how to do this I’ll help you define the deliverables and project journey – confirming in writing so you have a clear indication of how work will proceed.
3. Discovery. I conduct whatever research, interviews or background gathering is required to write the best piece possible. Once the necessary background and briefing materials have been gathered, I organise them appropriately and start writing for you.
4. (Optional) Copy platform. If you want an idea of the style and voice of the copy in advance, I can prepare samples for you – headlines, sentences, phrases and statements for your approval that will characterise the look and feel of the final content.
5. Draft. I write your copy and submit to you by deadline, in separate drafts for each part of the project and including any directions, notes and roughs that will help to guide designers and other production professionals.
6. Review. You review the copy I have written and request whatever changes or additions you would like me to make, either directly onto the draft or using Track Changes in MSWord.
7. Revisions. I address each of your revision requests and apply accordingly. As long as revisions do not constitute a change in the original brief, I make revisions until you are completely happy.
8. Approval. When you are happy you approve the copy and send it to your designer, output provider, producer etc.
9. (Optional) Liaison with service providers. I provide support to your graphic designer, web designer, publisher etc. to make sure copy and directions are executed smoothly.
10. (Optional) Post submission checking and review. This is not always necessary, but I prefer to look over a piece before it is published or goes to the production phase as errors can creep in, especially when copy is handled by multiple parties.